Qatar Airways has launched a new digital initiative designed to support cabin crew in delivering a more personalized experience for its customers in the air. Credit: Qatar Airways The new in-house ...

Qatar Airways has presented its second-generation virtual cabin crew, Sama 2.0, powered by innovative conversational AI during ITB Berlin 2024. Qatar Airways is the world’s first airline to develop ...

Qatar Airways has introduced an in-house application that enables Cabin Crew to deliver personalised experiences to passengers. In its initial phase, the application offers real-time insights on ...

Qatar Airways is a name that’s become synonymous with luxury air travel and part of that comes down to how its cabin crew present themselves. The airline sets incredibly high standards for grooming, ...

Pioneering a new era of digital engagement, Sama brings human-like connections and travel inspiration to a global audience on Instagram. Sama’s Instagram presence represents an exciting shift in brand ...