There’s no denying Facebook had a rough 2018—and a fair share of negative press to go along with it. How a business responds to negative press can tell potential clients and investors, as well as the ...

Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value. You can calculate the ROI, positive or negative, on a sale from your marketing channels, but ...

Amortization is an accounting technique used to periodically lower the book value of a loan or an intangible asset over a set period of time. Concerning a loan, amortization focuses on spreading out ...