For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...

For any business, it’s important to consider how growth is pursued. Building new products, chasing new markets, growing the client base—these are the steps that usually attract the most attention. I ...

In today’s environment, your brand can’t be just a visual wrapper. It needs to coordinate behavior, allocate resources, and simplify systems. For much of the modern corporate era, brand has been ...