Consumer trust is as easy to lose as ever. With 435 million email addresses breached globally in the first quarter of 2024 alone, consumers are weary about their data privacy. Many companies ...

Are you a print subscriber? Activate your account. 13 hours 3 min ago By Tim Nudd - 16 hours 36 min ago By Tim Nudd - 18 hours 3 min ago 21 hours 58 min ago By E.J. Schultz - 21 hours 58 min ago By Ad ...

Brands must ensure customer journeys are as accurate and relevant as possible so customers and prospects can be guided into the appropriate parts of the funnel. Consumers have more options than ever ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

In marketing data-driven, companies need to monitor different KPI to ensure the success of their strategies. Among the most relevant are the CTR, ROAS, cart abandonment rate, and conversion rate.

How well do you know your customer? It's imperative to learn about your audience and cater to them—especially since customers today are looking for more personalized experiences than ever from the ...

Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...

While many states have passed privacy laws, Maryland's approach stands out for its focus on consumer benefit. Karan Manohar ...

The solution combines Data Axle's verified consumer and vehicle datasets with Tealium's real-time customer data platform. The ...

RentRedi’s mission is to help landlords be property wise by using intelligent rental tools to manage smarter, scale faster, ...