Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

project management tool used to identify the project's stakeholders, issues they care about and how they will be impacted by the project. Creating a stakeholder analysis will outline the essential ...

If you properly conduct competitive analysis, you’ll end up with plenty of data to get a sense of the competitive landscape. Incorporating these insights will help you get the best results. Every ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...