Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Opinions expressed by Entrepreneur contributors are their own. Over the weekend, I listened as my fiancé complained and deleted more than 100 emails out of his promotions folder — all of which he ...

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Insights from the marketer who helped make Crocs and Stanley Cups cool. How does a brand or product that’s been around for decades suddenly become popular with a whole new segment of consumers?

According to mobile game advertising agency Udonis, the mobile game market produced $90 billion in revenue in 2023. However, because most mobile devices are limited to touchscreen interfaces, the ...

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TECH AND health care have a fraught relationship. On January 3rd Elizabeth Holmes, founder of Theranos, a startup that once epitomised the promise of combining Silicon Valley’s dynamism with a stodgy ...

Today women make up to 83% of purchasing decisions in households across the U.S. No matter what your brand’s target demographic is, moms in particular are a critical consumer group to consider. Even ...