Customer satisfaction, or lack thereof, has been all the rage in the news the last few weeks. In in our day and age, everyone faces an array of online forces –from social media, Google Reviews, Amazon ...

In customer-based businesses, the “customer” is not just an abstract idea; they are living, breathing beings that come to the marketplace with all their “stuff”. Understanding exactly who they are ...

When a business is trying to sell a product or a service, it must have a target market. Who are the people that are most likely to buy? Knowing this helps narrow your audience so that you can be more ...