A heated debate over transaction IDs (TIDs) has raged since last month when Prebid announced a major update to how it handles TIDs. After digesting the new Prebid policy for a few weeks, the publisher ...

An end-to-end strategy must factor in all the ways the data can be input and output, as well as how it’s stored Here’s a sobering prediction: One-third of all adults in the United States will have ...

The discovery of quantum mechanics opened the door to fundamentally new ways of communicating, processing, and protecting data. With a quantum revolution well underway, long unimaginable opportunities ...