For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Getting cited in AI responses requires more than strong SEO. It demands content built for extraction, trust, and machine readability.

AI has changed the way searching happens—and that, in turn, has changed how discovery works. With tools like Perplexity, ChatGPT, and Gemini, the way they crawl the web is completely different from ...

Learn why Google’s TurboQuant may mark a major shift in search, from indexing speed to AI-driven relevance and content discovery.

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...