Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of ...

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In today's digital world, ads are practically unavoidable. From pop-up ads on your daily Wordle to sneaky affiliate posts on your favorite social media accounts, we are constantly bombarded with ...

How can social-media platforms make it easier for users to control the ads they see? A new study offers some answers. The study looks at different ways of helping users locate ad-settings tools, ...

The French agency group handles PayPal's creative account through BBH USA. It’s an “impossible” mission by standard definition: Turning PODS, the portable storage trucks, into real-time digital ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...