Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

With more than 20% of all retail transactions happening online, launching an online store has never been more profitable. And thanks to the best ecommerce platforms, such as Shopify, and the rise of ...

Successfully marketing your business is a challenge regardless of economic uncertainty. But when its overall performance doesn’t look like it’s going to trend upward, this uncertainty can make you ...

A digital portfolio is a resume, business card, and project presentation all rolled into one, which makes it an easy but effective way to broaden your reach, prove your prowess, and land more clients.

BOSTON -- Finding a parking spot often requires drivers to summon their inner-caveman: Scan the horizon for the target, then bag it before someone else does. A startup company is betting it can chip ...