Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. The request for proposal (RFP) process is designed to ensure ...

Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company’s core values to boost the public’s perception of your business. By incorporating your ...

Do you remember the PPP framework of people, products, and processes? There are many thoughts about the order of importance of these, but none can exist without the other. Arguably, “people” and ...

Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. One of the most popular and oft-asked questions from prospective as well as ...

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge ...

The past few years have been challenging for PR professionals. First came the pandemic, later followed by an excruciatingly bad year for crypto and the stock market. All these factors have influenced ...

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands. Public relations helps real estate agents establish customer ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...