Gaurav Singh is the Managing Partner of Guddi Growth, an acquirer of B2B Saas and tech-enabled services businesses in the US and Canada. As the managing director of an investment fund acquiring and ...

You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics. More and more companies are turning to pricing algorithms to maximize profits. But many ...

There are new concerns around how artificial intelligence might be used to set prices for products, such as airfare. It comes after Delta Airlines announced it was using AI to help adjust prices on ...

You have stared at your pricing page for weeks, hoping inspiration would strike. You tweak a headline, adjust plan names, and remove a feature row, and conversion barely moves. Then you hear another ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...