How to create a new workbook You can create a new empty workbook where you add your own spreadsheets or simply begin with a built-in Excel template for a jump-start.

In part 1 of this series on Excel for search engine marketers, I started off by applauding the tool and pointing out how important it is to our industry.

Here's how to create a pivot table in Excel to slice and dice your data, letting you perform in-depth analyses and spot important trends.