If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A targeted marketing strategy will help you attract the right kinds of customers ...

One of the hottest buzzwords in business these days is “Internet of Things.” Cisco hypes it in TV commercials, and Google, Intel and Microsoft are reportedly investing in Internet of Thing ...

Conducting corporate learning with a generic approach often fails to capture the learner's interest. One of the best ways to motivate employee learning is by embracing personalization. A personalized ...

Healthcare payers and providers are increasingly looking to leverage data to improve customer satisfaction and patient outcomes, as well as lower costs — however, developing the infrastructure to ...

Setting up a clear definition of your business goals is the first step in developing an IT strategy. Business owners must comprehend their company’s goals and how IT may help them achieve them. For ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Failing to distribute your content properly is like shouting into an empty room: it's a lot of effort for nothing. Failing to distribute your content properly is like shouting into an empty room: it’s ...

Opinions expressed by Entrepreneur contributors are their own. I understand what it takes to build a successful B2B partnership. My company’s rollout to B2B was a planned business development step ...

In the digital era, information is at the heart of everything. The more information you have and the sooner you can obtain it, the more competitive you will be. This is also true in cybersecurity, ...

Developing an ownership strategy within a family enterprise has many dimensions. Formal strategies provide structure, help overcome challenges and address complications that can arise when future ...

In today’s competitive business environment, trade secrets have emerged as some of an organization’s most prized assets. They are the hidden formulas, proprietary processes, and specialized know-how ...