Knowing how to measure for a suit is essential to achieving the perfect fit. You can ensure a tailored look that exudes ...

Modeling isn’t just a matter of strutting your stuff on the catwalk—it also means that you need mathematical precision when it comes to taking your body measurements. Having precise measurements is ...

Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how to avoid getting it wrong… There’s an abundance of irritating cliches that ...

The following is a guest piece by Paul Frampton, president of marketing consultancy CvE. Opinions are the author’s own. Retail media solves all measurement ills? Not quite — not today anyway.

Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions. Credit...Davide Comai Supported by By Kevin Roose ...

As radio moves to figure out advertisers’ perceptions of the medium, the RAB went straight to the source during its latest webinar. RAB CEO Mike Hulvey hosted a panel of marketing executives to ...

In Episode 42 of EC&M Asks features subject matter expert Tom Sandri, director of workforce development at Vector Power. He addresses common questions he receives about partial discharge (PD) testing ...