Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

Tom Watson Sr., the founder of IBM (NYSE:IBM), once said, “I’m no genius. I’m smart in spots — but I stay around those spots.

One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

At TechSparks 2025, executives from Snowflake, Google, and NextGen Cloud Technologies said artificial intelligence is forcing ...