Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

SAN FRANCISCO — In the Next Big Thing section of a Sephora in San Francisco, customers compare bottles of toner, eyes catching on the sleek pastel labels reading “Made in Korea.” “Korean skincare ...

In this op-ed, Korean-American writer Rosa Jisoo Pyo explores how the popularity of K-beauty has reinforced harsh beauty standards and how many Korean women are striving to change that. When I went to ...

Watch as Ollie undergoes a hilarious and creative Olaf transformation, guided by Ssin, a talented makeup artist, and Josh, ...