A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Being a bootstrapped founder isn’t easy. But thanks to AI, it’s certainly easier now than it was 20 years ago — or even two years ago. Here are three ways every single entrepreneur should be ...