Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

As Gov. Kathy Hochul and state lawmakers reach a deal on legislation that would regulate how content appears on kids’ social media feeds, mental health experts are sharing ways parents can set ...

Measuring Social Media Referrals in Google Analytics: Let’s go back to the good ‘ole Google Analytics. One of the oldest players in the field, Google, announced a couple of weeks ago its launch of ...

Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

In today’s digital age, social media has become an integral part of business marketing, customer service, and reputation management strategies. Establishing an authentic online presence is crucial, ...

Emma Lembke joined Instagram when she was 12. The last of her friend group to sign up, she had sensed the appeal of the app in the gazes of friends; people who used to look at her now looked at their ...

We hear a lot about how social media is terrible for teenagers’ mental health. A growing number of laws and lawsuits point the finger at social media companies as playing a major role in driving the ...

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like the internet have become part of the fabric of society, determined women have ...