If you’re spending time and money adding keyword-rich content to your website, hoping to improve your Google Maps rankings, you’re wasting resources. Website content does not influence your visibility ...

Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and ...

Google’s move toward an AI-powered default search experience signals a seismic shift in how brands capture visibility, ...

Also In The Forbes CMO Newsletter: Strategies For Global And Local Campaigns, How The Paramount-Skydance Merger Is Changing Media, LVMH Slips Where It Counts, Meta Opts Out Of EU Political Ads AI ...