If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year. But when it comes to implementation, it’s not always clear which components are worth the ...

The way you present your Excel data can make a significant impact on how your message is received. Excel, a tool that most professionals are familiar with, has immense potential for creating visually ...

Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability ...