“The rule of thumb is to wash after every ten wears,” says Matashi. “If you’re using a lot of product, wash as needed—buildup can dull the hair. Stick to a simple routine: a gentle cleansing shampoo ...

Influencer @MattLovesHair offers simple solutions to level up a Halloween costume @mattloveshair/Tiktok Influencer Matt Newman — aka @Mattloveshair — is sharing an easy hack for improving the ...