Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts. Content marketing, when done right, can produce remarkable results for ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

If there is one statistic from Digital Air Strike’s recent study that best highlights the importance of social media in your store’s marketing efforts, it might be this one: better than nine out of ...

Photo by Jeff Baughan Lindsey Shepard, head of News Feed Marketing with Facebook, responds to a question Wednesday evening during a workshop at the Blennerhassett Hotel. Shepard was part of a Facebook ...

Facebook is broken, says whistleblower Frances Haugen, who worked on the company’s civic integrity team. In testimony before Congress and in the media, Haugen has argued that the social giant’s ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...