Short Message Service (SMS) has been around for decades, but it’s no longer just for personal chats. Today, businesses rely on texting to reach customers directly, promote products and share important ...

Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the ...

As we near 2025, SMS marketing is on the brink of substantial changes with the TCPA One-to-One Consent Rule coming into effect. This new regulation mandates that businesses must obtain clear, explicit ...

is a reviews editor who manages how-tos and various projects. She’s worked as an editor and writer (and occasional sci-fi author) for more years than she cares to admit to. Just this morning, I was ...