What Is Random Sampling? Random sampling is a method of choosing a sample of observations from a population to draw assumptions and make inferences about the population. The primary feature of ...

Use of probability-based panels has become more prevalent. A growing number of pollsters have turned to sampling from a list of residential addresses from the U.S. Postal Service database to draw a ...

Modern survey research does face challenges from changes in technology and in how people live their increasingly busy lives.