Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results.

Google has launched an experiment designed to speed the flow of Web site information to the search giant's index. The program, called Sitemaps, is free to site administrators and owners, whether they ...

Over the next couple of years, how search engines index content will likely change. I’ve covered this viewpoint in Why 100% indexing isn’t possible, and why that’s OK. Still, this ultimately means ...