In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. The subsequent conversation ...

Want to make your social profiles accessible, too? Don't forget about the memes. Credit: Shutterstock / Photo Melon, Antonio Guillem The meme economy rarely falters, and as the impetus for much of our ...

This is the second post in our Accessibility Tip series. If you missed the first tip about meaningful link text, I suggest you go review it because that tip is even easier to implement than what we ...

The person asking the question wanted to know whether alt text was still relevant for search optimization. In order to understand the role of alt text for SEO it’s useful to learn the technical reason ...

Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...