Co-branding is everywhere, from synergistic product placement in entertainment to retail stores getting exclusive rights to fashion designers. When executed effectively, co-branding spreads brand ...

Web applications are a way to harness the power of the internet to accomplish tasks in a quick, efficient manner. In order to create a web app proposal, most developers must seek funding from their ...

Too often, sellers make the common proposal mistake of sending a proposal too early in the sales process. It’s understandable. They secure the meeting, have a conversation and are anxious to move the ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A problem statement is a powerful tool that helps businesses ask the right questions. Used properly, it can lead to efficient solutions and make problem-solving feel like a breeze. Done poorly, it can ...

Back in the old days, a prospective academic author could submit a manuscript —sometimes even a barely reworked dissertation — and book editors would consider it for publication. Now, even if you’ve ...

A strong, well-thought-out business plan is crucial for a business's success. Without one, it's tough to maintain a vision of the future and what the next steps for your business should be. Think of ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Literature reviews are important resources for scientists. They provide historical context for a field while offering opinions on its future trajectory. Creating them can provide inspiration for one’s ...

Powered by Gemini, Help Me Write is the generative AI writing tool built into Google Docs and Gmail. Here’s how to get the most out of it while avoiding its pitfalls. Whether you’re a professional ...

Career experts share the best way to write an email to your CEO that could open you up to professional opportunities.