Like film, television comes in a variety of different genres— but the two core types are drama and comedy. Though this has been changing recently, most dramas, whether “prestige” or “procedural,” have ...

All television writing can be summed up in one word: economy. TV pilots must communicate the world, characters, genre, stakes, and tone to the audience—all in the span of a single episode. One of the ...

Think of your favorite story, is it one that’s written down, or has it been passed along through a spoken tradition? If it’s a personal tale, have you ever thought of putting pen to paper and writing ...

Here is a common scene: A supervisor agrees to write your letter of recommendation with one condition—you draft it. Shocker. We, too, were surprised the first time this happened to us. We assumed ...

Of course my advice to marketing folks who want to write their own ads should be, Don't—use a pro writer like me. (We're really good, and we've got mouths to feed.) But when you want or need to write ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...