Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Stop churning out content. Start creating art. These ChatGPT prompts uncover the soul in your writing. Create better content ...

The craft of article writing is a fundamental skill within today’s information-driven society. Whether you’re an aspiring ...

Editor’s update: The Economist has published a revised version of its style guide. The first words are the hardest. For many of us writing is a slog. Words drip with difficulty onto the page—and ...