Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding ... development of your messaging framework, including your brand ...

B2B focuses on selling to other businesses, while B2C is about selling to individual customers. B2B content is usually more detailed and professional. A content strategy helps businesses plan what ...

Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software ...

By staying ahead of emerging trends, startups can position themselves at the forefront of this ever-changing landscape.

As digital-first — aka Millennial — buyers upend the traditional notions of the buyer's journey, they're bringing new ...

The belief that creativity isn’t relevant to their audience — because IT directors/developers/accountants/CFOs etc are a ...

Anteriad’s Neutronian Certified Data Solutions Delivered 50% Higher Brand Lift and 33% CPA ReductionRye Brook, New York, Sept ...

This is a B2B ... while brand marketing focuses more on the company’s name, USP and reputation. If you have an ability to help people understand the value of solutions with clarity and consistency, ...

The need for robust cybersecurity measures has never been more critical as the sector becomes more reliant on cloud-based ...

A news report said that the company has been struggling to revive its business for years amid a decline in popularity ...

Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this emerging trend ...

She joins Speed with more than 20 years’ experience with four of the world’s biggest PR agencies, most recently at FleishmanHillard, where she was a director in the technology practice, and previously ...