IBM is the most mentioned B2B brand online globally, according to a recent report from Brandwatch. The report was based on an analysis of over 5 million online conversations about 200 top global B2B ...

“At Dell it was all about the go to market motion because Dell was more of a branded go to market system rather than a branded product like Apple or IBM ... a B2B brand is different from ...

Leveraging IBM's cutting-edge AI technologies, including Watsonx, and the newly-launched WPP Open for B2B platform, WPP aims to expedite digital transformation for business enterprises globally.

Apple is the most trusted brand by B2B professionals, according to recent research from ... and Costco ranks third. Among the good group, IBM ranks first, Intel ranks second, and Johnson and Johnson ...

Ms. Keelty is not affiliated with Apple or IBM but agreed to comment as an industry expert. Though Apple?s focus will be shifted to an emphasis on B2B, experts think it will inherently encourage the ...

They worry about job security (“No one gets fired for buying from an IBM dynamic ... But in the B2B arena, where sales cycles are long and relationships matter, brand investment often ...

“Typically, you wouldn’t see these brands coming together,” said ... with exclusivity within the burgeoning B2B “Enterprise AI” category. MKTG and its variety of agency antecedents have handled IBM’s ...

This week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell ... To find out more about content marketing, check out all our content-related training courses from B2B Marketing. To ...