Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

George Hind ordered a sofa bed for his new flat, but ended up spending hours chasing customer services at IKEA ...

The Swedish chain was big and brash but found success by respecting the British consumer, says its country CEO ...

The CEO of Ikea's global retail operation explains an idea that helps him to lead in times of uncertainty and change ...

Broadcaster Piers Morgan has attacked Ikea after it became one of a number of companies to withdraw advertising from newly launched news channel GB News. The former Good Morning Britain anchor ...

To encourage IKEA customers to live more sustainable lives at home and achieve a goal of 70 million sustainable changes in the UK by the end of 2021 was no mean feat: one change per UK individual, an ...

We need to simplify everything we do. But not how we understand people. Our time with IKEA shows that segmentation can’t become a shortcut for better understanding consumers. Technology and data are ...