The device needs to survive 30 seconds of 14-16 liters directed at the phone from multiple angles, at an 80-degree Celsius temperature. All three IP ratings that you might see on a smartphone spec ...

As it turns out, some terms that describe a phone’s ruggedness are actually standardized, and there’s a whole lot more to them than meets the eye. IP ratings measure a device’s resistance to ...

As the name probably gives away, this category of products is smart home devices, and apparently the company wants to release ...

December, but they and their ecosystem partners would be better off if the two companies settled their differences out of ...

Beyond IP collaborations, MINISO's product innovation is reflected in its exploration of new categories. The brand has ramped up investments in research and development, expanding into areas such ...

For example, if a chocolate brand (ChocIP) were to grant a licence to ‘all IP rights used in relation to the ChocBar product’, this might include the ChocIP brand and logo, the ChocBar brand and logo, ...

Managing IP sat down with Patrik Lindahl of Zacco and Alessandra Vercelloni of OpSec to learn about the often-overlooked threat to brands posed by the grey market and parallel imports Learn about the ...

Sondrel, a leading provider of ultra-complex custom chips, has announced the availability of its in-house IP for licensing. This starts with a suite of IP blocks for general SoC management to control ...

Experts at the WTR and IAM Latin America IP Summit share insights on how the Brazilian IP system is driving litigation strategy, but highlight areas of improvement for brand protection. Register for ...

This approach strengthens the brand's emotional connection with users, addressing the rising demand for interest-driven consumption and enhancing its overall value proposition. Mr. Jack Ye further ...

MINISO held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the company announced its goal to become the World's leading IP design retail group. To achieve ...