Identity must now be treated the same way we treat networks, power and payment rails: as critical infrastructure.

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

WILMINGTON, Del., Feb. 25, 2025 /PRNewswire/ -- Data360, Inc. has expanded the data available in its Identity Graph to allow deeper identity mapping, which is essential for healthcare marketers ...

In this Trader Talk TV episode, Paula Bacariza Perez, general manager of data & strategy in EMEA at The Trade Desk, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to discuss ...

A holistic lifecycle approach to identity risk enables financial services leaders to stop synthetic identity fraud while ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple ...

Aerospike is introducing Aerospike Graph Service (AGS) 2.5.0, supporting strong consistency (SC) in graph workloads to enable guaranteed atomicity and isolation for real-time graph updates. Backed by ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing company, today announced the launch of Merkury, Merkle’s identity resolution ...

Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or ...

CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...