There are more than 10 reasons infomercials and short form spots fail. However, we wanted to outline some of the clearly avoidable and not-so-obvious pitfalls where we see many product owners and ...

A program-length TV commercial (also done sometimes on radio) that's very similar in appearance to a news program, talk show or other non-advertising format that provides consumers with in-depth ...

The secret behind selling people things they never knew they needed. July 13, 2007 — -- If you've ever been awake in the middle of the night watching television, you've probably heard this ...

A show offered a partnership with Monroe County, promoting the county and capturing life in the town, but the deal came with ...

The infomercial follows a simple formula: Hyperbolically overinflate a frustration of daily life, earnestly present a corny product as the easy solution, wonder aloud how expensive such a product ...

YONKERS, NY — Products sold on late-night television promise to solve problems like scrubbing baked-on crud from cookware, mopping up gallons of spilled milk, and falling off ladders when cleaning ...

Fresh off the groundbreaking for a 45,000-square-foot expansion of its Olmsted Falls headquarters, Vita-Mix Corp. is mixing up a new marketing recipe for its high-end home blender with a new ...

Barack Obama's infomercial on Wednesday night was watched by 33.5 million people on seven channels, according to Nielsen ratings. The ad was seen on CBS, NBC, Fox, Univision, MSNBC, BET and TV One.

You know them, you hate them, and if you watch Golf Channel, you’ve seen plenty of them. Golf infomercials present the wonders of clubs, training aids, instructional videos and everything in-between ...

The infomercial follows a simple formula: Hyperbolically overinflate a frustration of daily life, earnestly present a corny product as the easy solution, wonder aloud how expensive such a product ...