SAN FRANCISCO (Reuters) - Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as ...

Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. The company on Wednesday announced a set of ad creative, targeting ...

SAN FRANCISCO, June 30 (Reuters) - Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as ...

Twitter is testing a new kind of app install “card” on the mobile versions of profile pages for various news sites. They appear to give users the ability to install the sites’ apps, reports TechCrunch ...