Business Wire

ZoomInfo Launches ‘Intent’ Solution to Help B2B Companies Identify, Prioritize and Engage Sales Leads Based on Buying Signals

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages ...
Business Wire

Nielsen: Global Consumers’ Intent to Buy Food and Beverages Online Grows 44 Percent in Two Years

NEW YORK--(BUSINESS WIRE)--According to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy, global consumers’ intent to buy food and ...
Forbes

From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...
Investopedia

Is a Letter of Intent Legally Binding? Key Factors Explained

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Skylar Clarine is a fact-checker and expert in personal finance with a range of ...