SANTA CLARA, Calif.—New research is highlighting the importance of interactive live video for Gen Z consumers. More than half of respondents (51%) to a survey commissioned by Agora agreed they would ...

The video game business is heading toward a big change as new artificial intelligence systems learn to build interactive 3D ...

Frontier artificial intelligence research and product startup Lemon Slice launched today and announced that it had raised $10 ...

The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Erika Trautman is the CEO and co-founder Rapt Media. Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video (IV) is undoubtedly hot this year.

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

When Carly Rae Jepsen released the official video for her pretty fantastic single "Run Away With Me," it was a fairly straightforward affair. It was a narrative video that featured her jetsetting ...

First light is delayed two months for “further polish,” developer and publisher IO Interactive has announced. It now has the ...