The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

Video will be one of the biggest growth drivers for businesses in 2026. Here's how to use it to drive conversions.

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Pharrell teamed with directing duo We Are From L.A. to turn an ear worm of a track from Despicable Me 2 into a fresh interactive experience. Here, they talk about how they pulled off one spectacular ...

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world. Video is powerful — interactivity, even more so. Interactive ...

Video walls can be incredibly useful brand marketing tools, wowing customers with larger-than-life experiences that deliver emotional impacts worthy of their size. But just as hanging a beautiful ...

Remember when showing a video in class meant wrestling a VCR and hoping the tape didn’t get eaten? Yeah, me neither, but I’ve ...

Erika Trautman is the CEO and co-founder Rapt Media. Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive video (IV) is undoubtedly hot this year.

Technology plays a big role in our lives today. We use our smartphones daily, stream videos across services like Netflix, share content on social media and more. If there’s one thing we’ve learned ...

World models could help to advance AI research, entertainment, etc. Genie 3, Google DeepMind's world model, debuted on Tuesday. Google DeepMind says Genie 3 has an "understanding" of the world.