A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is ...

In a world where technology evolves at lightning speed, Google has remarkably transitioned from a simple search engine to a potential financial powerhouse with its Universal Ledger. This article ...

With the rapid development of generative AI technology, information retrieval methods are undergoing profound changes, and ...

What Google really wants now If you thought Google Search’s 2024 coreupdates were a rollercoaster ride, welcome to 2025. You ...

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.

Know the ill-effects of chasing and tricking Google’s algorithm to save your brand's reputation from Google penalties. There's also a bonus involved!

Local Search Update (November 2021)) Google has always provided local search updates for local search users and fine-tuned its algorithm for better user results.

If your online content needs tweaking to appeal to Google's search engine using traditional SEO, newly available information from a massive security breach may be a treasure trove.