In 2022, Lamar was a supporting performer during the Super Bowl 56 halftime show. The “legends of hip hop” lineup also featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent and Anderson .Paak. However, three years later, Lamar will headline the show with SZA.

Elsewhere around the world, the UK 's coverage is 100% free on ITV1 and through its on-demand platform, ITVX. In Australia, you'll also be able to watch the Halftime Show (and the game as a whole) for free on 7Plus. In Ireland, it'll be on Virgin Media One and VM Play, while in Mexico you can tune into Azteca 7.

Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday's Super Bowl halftime performance.