ExtremeSneakList's new ESL Arcade project is an exciting way to engage with the sneaker community unlike ever before. Through augmented reality users can play a virtual Key Master machine game from ...

“Nowhere on the Key Master Machine do Defendants inform consumers of the truth: that the machines are rigged so that players can only win prizes at certain times,” the lawsuit reads. Key Master ...

LOS ANGELES (CN) - Sega's "Key Master" game is rigged to pay off only after enough money has been spent on it, not whether a player "wins," a class action claims in Federal Court. Lead plaintiff Yael ...

The default number of losses 'Key Master' requires before players can even hope to win a prize. So many, in fact, that they banded together and realized the thing was provably rigged, and are now ...

Japanese multinational video game developer and publisher, Sega seen at a gaming center in Tokyo, Japan. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Sega is being sued for $5 million over ...

A class-action lawsuit has alleged that entertainment behemoth Sega “rigged” one of its arcade games, Key Master, so that it can only be won after a certain number of players have lost. The lawsuit, ...

You could see them in shopping malls, gas stations and convenience stores: Drop a dollar, the Key Master machine promised, and you had a chance at winning expensive prizes like Apple iPads, gaming ...

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