As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and ...

For all of the talk about “search and social” as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this ...

The field of keyphrase and keyword extraction in Natural Language Processing has evolved significantly to address the challenges posed by massive digital text generation. Automatic extraction methods ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most remarkable but forgotten stories of the digital ...

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows.

Choosing where keywords go within content will feel much like arranging furniture. Placing keywords into website content can feel like arranging furniture in a house. Of course, you need a couch and ...

LinkedIn has introduced an AI-powered people search tool for Premium users in the US, allowing natural-language queries ...