Financially troubled Kmart Corp. is shuttering some of its underperforming brick-and-mortar stores as it proceeds through Chapter 11 bankruptcy reorganization. But a spokesman for the Troy, ...
It is unclear what will happen to Kmart’s BlueLight.com as a result of the retail giant’s bankruptcy filing, but analysts said the store’s Web presence is likely to be among the first places the ...
With Kmart reincarnating the Blue Light Special as a helpful spokesperson/"retail superhero" named Mr. Bluelight, I thought it was an auspicious time to talk about deal-a-day emails. Just like the ...
Kmart has unleashed its first ad campaign from Draftfcb, a back-to-school effort that will run through late August. Featuring "Mr. Bluelight," an animated wink at Kmart's long history of blue-light ...
BlueLight.com President and Chief Executive Officer Mark Goldstein resigned yesterday amid layoffs at the online venture of discount retailer Kmart. With "bricks" winning over "clicks" these days, the ...
BlueLight.com LLC has initiated another round of major layoffs that will likely leave the online retailer with just a “skeleton crew” maintaining the company’s Web site for its parent Kmart Corp., ...
BlueLight.com has taken on a more familiar, if tarnished, name, re-naming its Web site after its parent company, Kmart. The company debuted its new site on Tuesday. In addition to the Kmart brand at ...
The e-tailer says its chief executive has stepped down amid a reorganization that shifted most marketing and merchandising duties to parent company Kmart. Greg Sandoval covers media and digital ...
National discount retailer Kmart (NYSE: KM) and its online unit, BlueLight.com, announced Monday that they have teamed up to launch a new unlimited access Internet service plan for US$8.95 per month.
Attention Kmart Shoppers: The discount merchandiser is bringing back its "BlueLight Specials" as part of a plan to try to revive its flagging fortunes. Kmart Corp. Chairman Charles C. Conaway ...
ATLANTA (Reuters) - Breathing new life into an old marketing symbol has often helped weakened companies boost sales -- a trend that appliance maker Maytag and retailer Kmart are hoping can happen ...
SAN FRANCISCO — Internet retailer BlueLight.com said Wednesday it will improve its efficiency and profitability by using the resources of its majority investor, Kmart Corp. Part of that plan means the ...