Well-balanced fishing tackle is easy to cast and retrieve, and catches more fish. It's a very basic concept in the fishing tackle industry, and encourages anglers to buy a matched fishing combo ...

According to a 2023 report from the American Sportfishing Association, there are 52.4 million recreational anglers in the United States. That is more than U.S. golfers and tennis players combined.

Cipher Fishing has launched its brand to produce refined tackle for anglers. The brand was founded by manufacturing and business development veteran Ryan Chris and pro-anglers Cody Murray and Cody ...