K-Beauty, also know as the beauty products, routines and practices from South Korea, has established itself as more than just a trend. Once dismissed by some because of its fun and quirky approach to ...

K-beauty is more than just having dewy, glowing, clear skin. It’s a lifestyle of looking over oneself, according to the ...

From Beauty of Joseon and Round Lab, many of the globally popular K-beauty brands share a history, having started as small ...

In South Korea, makeup, skincare, and plastic surgery have dominated social hierarchies. But young women who spent hundreds on beauty products are now resisting these beauty standards. Author Elise Hu ...

The Korean skincare industry has been exploding in the Western world, helped by the surge of interest in all things Korean, from the beauty regimens of global K-pop stars like Blackpink and BTS to the ...

The K-beauty craze has been going strong for years, after first taking off in the Western world in 2011 with the introduction of BB creams—blemish balm creams—which had been popular in South Korea ...

Young women are flocking to Krepubliq for the on-trend dewy effect, while those with more mature skin appreciate its ability ...

In a TikTok post that’s been liked by more than a million users, TikTok user @rabbitsandtea, who goes by “A,” sits on a couch dressed in sweatpants and a sweatshirt. Her long, brown hair untied, she ...

Mere hours after Donald Trump was announced as the 47th President of the United States, Google searches for “4B movement” began skyrocketing. A feminist movement originating from South Korea, the ...