Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

L'Oréal Professionnel added an augmented reality (AR) feature to its "Style My Hair" app that lets hairdressers show their customers what to expect from a hair coloring treatment, according to a press ...

Colorsonic looks to make hair coloring easier by automatically mixing dye and developer in a ratio that delivers desired color results. Actress and singer Dove Cameron has been named brand ambassador ...

L’Oréal launches virtual hair coloring tool The Virtual Try On (VTO) tool can "measure" one’s hair color virtually. According to the company, 70% of L’Oréal Paris website visitors experienced it.

L'Oreal SA, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based coloring as consumers' definition of ...

There’s no longer a need to see a pro to get gorgeous hair color. “You can definitely get salon-like results at home,” says Kari Hill, a celebrity colorist for L’Oreal Paris who is based out of Méche ...

Coloring your hair is a fun way to change your look -- but you never quite know how the end result will turn out before you pull the trigger. Until now, that is, as L'Oréal has partnered with Google ...

L’Oreal SA, founded more than a century ago by a French chemist who formulated safer, more natural-looking hair dyes, is releasing its first fully plant-based coloring as consumers’ definition of ...

An English woman killed by an extreme allergy to L’Oreal hair dye kept coloring her locks despite nearly two dozen trips to the doctor for distressing reactions. Julie McCabe, 39, sought treatment for ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection today ...

"GMA" sponsor L'Oreal Paris and Dimitris Giannetos share advice for getting the perfect color in the comfort of their own ...