Beyonce is continuing her endorsement deal with L’Oreal Paris and appearing in the company’s 2011 “Feria” hair color campaign. The new ad shows a golden haired Bey dancing while her track “Naughty ...

As the spokesmodel of the L'Oréal Paris Feria Go Extreme campaign, Cheryl Cole is appearing in her first music-led film for the brand, 'Go Louder'. Airing on for the first time on the 21st April, it ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

L'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed. Created in 1971 by a young female copywriter in the US, the now infamous ...

"Because We're Worth It." You'd be hard-pressed to find someone who isn't familiar with L'Oréal Paris's iconic tagline, which has evolved from "Because I'm Worth It" to "You're Worth It" to its most ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X L’Oreal Paris is part of the L’Oreal Group, founded by chemist Eugéne Schueller, who began pushing ...